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Dynamics Sports's Case Study

They are a leading multi-channel speciality retailer of action sports related apparel, footwear, accessories and hard goods, focusing on skateboarding, motocross and BMX for young men and women. They operate 1 store in the United Arab Emirates - Dubai, under the name Dynamics International. Additionally; they operate e-commerce websites at They support the action sports lifestyle and promote our brand through a multi-faceted marketing approach that is designed to integrate their brand image with its customers' activities and interests. This approach, combined with their differentiated merchandising strategy, store design, comprehensive training programs and passionate employees, allows them to provide an experience for their customers that they believe is consistent with their attitudes, fashion tastes and identities.